Virtual events have become a key for connecting, networking, and learning. But how do you choose the right platform to host your next virtual event? It can be the right option with so many options. Do you prioritize ease of use, pricing, features, or audience size? Let’s break it down and explore the best virtual event platform available today, ensuring you can make the most informed decision for your upcoming event.
What Makes a Virtual Event Platform “The Best”?
The term “best” can be subjective depending on your event’s goals and your audience’s expectations. However, certain features should be non-negotiable when picking a platform:
User-Friendly Interface: No matter how tech-savvy your audience may be, a simple, intuitive interface is crucial. Platforms should minimize technical difficulties for both hosts and attendees.
Engagement Tools: Interaction thrives at virtual events. Polls, Q&A sessions, live chats, and breakout rooms are essential for keeping your audience engaged.
Scalability: Whether you’re hosting a small webinar or a large global conference, the platform must handle the expected volume of participants smoothly.
Custom Branding: Every event is an opportunity to showcase your brand. Customizable platforms allow you to create a cohesive brand experience.
Analytics and Reporting: Post-event data like attendee numbers, engagement metrics, and feedback are invaluable for improving future events.
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Best Virtual Event Platform for 2024
Now that we know what to look for in the best virtual event platform, let’s dive into the top contenders in 2024. Each platform offers unique features, so choosing the right one will depend on your specific event needs.
a. Zoom Events
Zoom Events has transformed Zoom, once synonymous with meetings and webinars, into a Virtual events platform. It’s perfect for hosting everything from small meetings to large multi-session conferences.
Key Features:
- Integrated chat, Q&A, and polling features
- Multi-session events provide a seamless experience for attendees.
- Customizable branding for event pages
- Advanced analytics and reporting tools
Why opt for Zoom Events? Zoom’s familiarity makes it an effortless choice for many, and its scalability is perfect for large, global events. It’s ideal for organizations that prioritize simplicity and reliability.
b. Hopin
Thanks to its versatility and rich features, Hopin has quickly become a favourite for virtual event organizers.
Key Features:
- Virtual stages, breakout rooms, and networking opportunities
- Exhibitors can enjoy interactive expo areas.
- Customizable event branding and layouts
- In-depth analytics on attendee engagement
Why Choose Hopin? Hopin is a fantastic choice for organizers looking to replicate the feel of an in-person event virtually. Its networking tools, in particular, make it a standout option for conferences and exhibitions.
c. Microsoft Teams
Microsoft Teams isn’t just for internal communication; it’s also a strong contender in virtual event platforms. Its integration with other Microsoft products adds significant value, especially for businesses already using the Microsoft ecosystem.
Essential Elements:
- Integration with Microsoft Office 365 for a seamless workflow
- Built-in recording and transcription for post-event use.
- Breakout rooms for small group discussions
- Powerful security and compliance features
Why choose Microsoft Teams? Teams are ideal for corporate events, especially for organizations already familiar with Microsoft’s software. Its robust security makes it suitable for industries with strict compliance requirements.
d. ON24
ON24 is a specialized platform designed specifically for webinars and digital experiences.
Key Features:
- Engagement tools like polls, surveys, and quizzes
- Lead generation and scoring capabilities
- Customizable branding and design
- Detailed post-event analytics and reporting
Why opt for ON24? If lead generation and marketing are top priorities, ON24 is an excellent choice. Its analytics tools allow for deep insights into audience behaviour, making it ideal for businesses looking to nurture leads post-event.
e. BigMarker
When it comes to webinars and internet events, BigMarker is known for being excellent. It mixes the networking opportunities of bigger virtual gatherings with the greatest aspects of conventional webinars.
Key Features:
- Interactive video and chat tools for audience engagement
- Customizable event landing pages and registration forms
- Integration with marketing automation tools.
- Support for multi-day and multi-session events.
Why Choose BigMarker? BigMarker stands out for its marketing integrations, making it a solid option for organizations that need to combine webinars with larger marketing strategies.
How to Decide on the Perfect Event Venue
Selecting the right virtual event comes down to identifying your event’s unique needs. Ask yourself:
How large is my audience?
What kind of engagement tools do I need?
Do I need advanced reporting and analytics?
Will my event include multiple sessions or tracks?
A platform like Zoom Events or Microsoft Teams might be sufficient. However, Hopin or BigMarker could be more appropriate.
How to Make a Virtual Event Go Well
Choosing the right platform is only half the battle. Here are a few tips to ensure your event is a success:
Plan Engagement Early: Incorporate interactive features like polls, Q&A, or virtual breakout rooms to maintain audience interest.
Test Everything: Ensure features (like screen sharing, audio, and video) work seamlessly before going live.
Rehearse: Especially for larger events, run a full rehearsal with all speakers and hosts to avoid any last-minute technical issues.
Follow-up: Use post-event surveys and analytics to gather feedback and improve for future events.
Summary
The success of the best virtual event platform depends on picking the correct platform, and virtual events are not going anywhere. Your platform choice may greatly impact the success of your event, whether it’s a small-scale internal meeting or a massive international conference. Numerous features are available on platforms like Zoom Events, Hopin, and BigMarker to meet event requirements, making your virtual event practical but also interesting and unforgettable.
So, which platform will you choose for your next event? The right decision will depend on your unique needs, but by focusing on user experience, engagement tools, and scalability, you can ensure your virtual event will succeed.
